Chapter 1: Email - Reach out into cyberspace and contact consumers directly via email. Secrets to Free Advertising on the Internet shows any business how to launch and maintain a FREE email marketing campaign. In this chapter, we will show you how to gather leads via your website and your physical store. We will give you details on what types of emails to send, how frequently to send them, and how to keep converting your leads into customers. We will also share the secrets about how to avoid becoming spam or junk mail.

Chapter 2: Classifieds - Forget about the old newspaper classifieds. The online classified market is dynamic and convenient, and since most consumers now consult the Internet rather then the phone book for information, every business should get a listing. Get your company listed on any of the highly trafficked online classified directories for FREE, and consumers will be able to find you on demand. In this chapter, we’ll give you a list of best directories, how to register your company with them, and what specific keywords will guide consumers to you.

Chapter 3: Local Searches - Sure, the global economy is at your fingertips, but online marketing also allows you to become the industry expert in your own community. Google, Yahoo!, AOL and MSN all make it simple for consumers to find the nearest provider for a range of goods and services. If your company is not fully registered with the local search directories for the major search engines, you could be losing out on potential clients right in your neighborhood. This chapter outlines how to list your company locally for FREE, and how to make sure it stands out above the competition.

Chapter 4: Search Engine Optimization - You want your business to pop up first in line when someone searches for you on one of the major search engines. With advice on keywords, website design, links, and online media, we can help you rank high in a FREE search results list. We outline the process for keeping your company registration updated and detailed, which will help get your company noticed. We will also give you the basic information you need to track how users find their way to your website.

Chapter 5: Blogs - If you haven’t read a blog, or if you haven’t thought of writing your own, now is the time to start publishing. A FREE company blog keeps your consumers updated about your business, creates another opportunity for you to market to them, and builds a stronger dialogue between you and your customers. This chapter gives you a long list of possible blog topics, as well as different ways to publish your blog. We will also give you tips to increase your number of loyal blog readers, and advice on how to manage your blog.

Chapter 6: RSS Feeds - The internet is all about personalization, and in this chapter we will discuss how feeds can help your blog readers access your blog more easily. Even if you have never heard of an RSS feed, or if you don’t follow any other blogs in syndication aggregators, by the end of this chapter you will know how to enable your blog syndication. This FREE service lets a reader subscribe to your blog so that they get updated on your news. Make it easy for customers to engage with your business by following the advice in this chapter.

Chapter 7: MySpace - After one too many networking brunches at my local better business bureau, I wondered if there wasn’t a better way to make contacts and leads that really went somewhere. Now there is! In fact, there are lots of ways online to meet new contacts interested in what you have to offer, and to keep in touch with consumers in a wide range of ways. We’ll help you navigate the ever-changing social media world, and to use it to your advantage.

Chapter 8: FaceBook - To "Facebook" someone is to look them up on Myspace’s biggest competitor, Facebook.com. This online social network has its own pros and cons, but it can be an important tool within your FREE online advertising campaign. We can guide you step-by-step through the process of setting up your profile, keeping your profile current, and adding applications and media to make your company stand out to viewers. We will also show you how to turn all of your virtual friends into real paying customers.

Chapter 9: Business to Business Networks - It’s time to get onto the Internet and target your real demographic, from clients to related companies, from affiliates to customers. Several business-to-business social networks help you keep contact with other members of your industry and related fields. These websites, such as Tribe.com and LinkedIn.com will help you grow your professional network for FREE. In this chapter we describe how to build a business profile on these sites, and how to use these websites to engage with consumers, clients, collaborators, and competitors.

Chapter 10: Mobile - Think outside the box of your computer, and you will find a range of ways to advertise to mobile devices. This chapter shares all the secrets to starting a basic, FREE mobile advertising campaign. We will teach you how to send text messages to clients for coupons, sales, events, product launches, and purchase confirmations. We will also outline how to get your own FREE mobile website and how to get listed on other mobile websites so that consumers can easily find you. As the mobile technology keeps evolving, we will help your business stay out in front.

Chapter 11: Twitter - Mobile technology lets users connect to the internet anywhere, anytime. Use this to your advantage by getting a FREE Twitter account. We will not only tell you what Twitter is, but we will show you how to market your company through Twitter. By keeping your brand in the minds of clients, and by updating clients regularly about your industry’s news, you let consumers know that you are always working to stay relevant in this fast-paced world. Even if you have never sent a text message, we will help you become a Twitter expert!

Chapter 12: Videos - Add video to your website and your consumers will notice. Put a funny short video about your company on YouTube.com and people will find you. This chapter shows you how to write, produce, film, and upload your video for FREE so that your company stands out and stays current. We’ll help you navigate all the potential dangers of making a video, and we’ll help you improve your online presence with our easy guide.

Chapter 13: Wikipedia - Wikipedia, the free encyclopedia that anyone can edit.

Chapter 14: Pay-Per-Click - Once you have enough of a budget to devote some money to online advertising, it’s time to invest in a Pay-per-click campaign. We’ll give you all the necessary steps to build a profitable pay-per-click marketing strategy. We will also outline all the pros and cons of such a strategy based on research and years of practical experience in the online advertising field.